Your brand is one of your most valuable assets. But can you quantify how hard it's working for your company? Are your competitors engaging the power of their brands more effectively than you are?
From start-ups to Fortune 500 companies, CoreBrand can quantify and optimize your brand opportunities. We use research-driven insights to develop unique brand strategies, expressed through fresh brand identity and communications. And we help ensure employees live your brand through innovative engagement programs.
James Gregory comments on the reputation and financial recovery for the Mead Johnson Nutrition Company after the bacterial scare with the product, Enfamil Lipil baby formula.
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CoreBrand's "Brand Power Ranking" first to be independently validated by the Marketing Accountability Standards Board.
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Two days before the Wall Street Journal reported Kodak will file for bankruptcy, James R. Gregory, CEO of branding and market research firm CoreBrand, predicted that Kodak would "disappear" as a brand in 2012.
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CoreBrand, a leading brand strategy and communications firm, and creator of the Corporate Branding Index®, which provides continuous benchmarking data, insights and corporate brand valuation for over 800 companies, across 49 industries, today released its 2012 brand valuation and management predictions. These predications are presented by CoreBrand’s Chief Executive Officer James R. Gregory.
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In the December issue of Admap magazine, James Gregory, CEO, CoreBrand, discusses corporate brand value and gives ten reasons why brand valuation matters.
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In a time when brands manage their employees to build positive engagements with their customers, it’s amazing how far simple recognition for their efforts can go...
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DC Comics has announced a new identity and logo architecture that looks to be rolling out in spring. The teaser images being posted all over the Internet show potential. Will DC’s new positioning measure up to their new image? I certainly hope so.
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How will the recent Costa Concordia cruise ship disaster off the coast of Italy impact Carnival Corporation's corporate brand?
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Certain social issues polarize companies. The Stop Online Piracy Act (SOPA) has caused an online blackout of several protesting websites, self-censoring their logos, homepages, and offerings. Is it an effective stance for companies to take on the issue? Yes.
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As evidenced by world famous brands or kids names, brands and names become the logical extension of strategic thinking. A CEO’s vision for the company, its products and its services will color his/her choices for a company name and how that brand best reflects that vision. What you are really trying to do is tell the world how to experience you and how to think about you.
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