• BrandPower: Understand the value of your brand

    Your brand is one of your most valuable assets, but is it working its hardest? CoreBrand has been studying brands for decades and can quantify and optimize your brand opportunities.

    Learn more about BrandPower.



  • Sounds simple, but branding is all we do.

    Transforming a brand is exciting stuff. But seeing that it’s done right, and all constituents are on board and pulling in the same direction can take some hard work. We’re good with that.

    Learn more about who we are.



  • Cultivating a brand

    After stepping out from under the Sunkist umbrella, Paramount Citrus needed to bring their own brand personality into the light. CoreBrand developed a sweet brand expression that helped North America’s largest citrus grower stand out and flourish.

    Explore our case studies.



  • Balancing heritage with the future

    Understanding historical brand equity was vital to repositioning The Hartford for its bicentennial and beyond. Our research and brand analysis led to a revised brand positioning and evolved identity that ensured future success.

    Explore our case studies.



  • Exploring the potential of brand

    We aren’t just brand strategists by day. We eat, drink, breathe and think branding throughout our daily lives. Read more about our perspective on the power of brand to shape our world.

    Check out our news & views.



Our people
Kai Liu
Meet Kai

Kai's passion for marketing analytics and brand consulting will certainly be useful in his Brand Brand Research Analyst role where he will be analyzing big data and using insights and instinct to help develop actionable brand strategies. Kai is a native of People Republic of China and a recent graduate of Baruch College, Zicklin School of Business with a Master of Science in Marketing. Kai also has a BA in Law from the Wuhan University of Science and Technology in Wuhan, a beautiful city with more than one hundred lakes.

In addition to his favorite pastime of analyzing data, Kai is interested in art, including music, dancing and painting. Which is why if you ask Kai "What are your favorite places in NYC?" he will reply "MOMA, the MET and Central Park." Kai also loves traveling and has traveled to several different U.S. cities to explore and experience the American culture.

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Creating the measurable difference

Independent since our founding, CoreBrand remains focused on using brand as a business asset to improve corporate value. Our strengths in practical and applicable brand research, strategy, identity, systems and management have helped global companies of all sizes and in all sectors.

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Recent work

Found Animals
Building the brand

From guidelines to go-to-market, this regional nonprofit was looking for strategic branding insight, offering architecture and an identity system to help take the organization from foundation to brick-and-mortar retail.

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