• BrandPower: Understand the value of your brand

    Your brand is one of your most valuable assets, but is it working its hardest? CoreBrand has been studying brands for decades and can quantify and optimize your brand opportunities.

    Learn more about BrandPower.



  • Sounds simple, but branding is all we do.

    Transforming a brand is exciting stuff. But seeing that it’s done right, and all constituents are on board and pulling in the same direction can take some hard work. We’re good with that.

    Learn more about who we are.



  • Cultivating a brand

    After stepping out from under the Sunkist umbrella, Paramount Citrus needed to bring their own brand personality into the light. CoreBrand developed a sweet brand expression that helped North America’s largest citrus grower stand out and flourish.

    Explore our case studies.



  • Balancing heritage with the future

    Understanding historical brand equity was vital to repositioning The Hartford for its bicentennial and beyond. Our research and brand analysis led to a revised brand positioning and evolved identity that ensured future success.

    Explore our case studies.



  • Exploring the potential of brand

    We aren’t just brand strategists by day. We eat, drink, breathe and think branding throughout our daily lives. Read more about our perspective on the power of brand to shape our world.

    Check out our news & views.



Our people
Annie Ruddy
Meet Annie

Annie assists with the implementation of brand identity and communication systems. She aims to translate and simplify complex design concepts through the creation of brand guidelines, and is responsible for the creation and delivery of logo suites and collateral templates.

Before joining CoreBrand, Annie spent 5 years as an Implementation Specialist at Interbrand. Clients included AT&T, Kellogg's, Visa, MWV, Covidien, MoMA and SeriousFun. Prior to Interbrand, Annie was a Production Artist at American Greetings.

Annie is a native of Cleveland, Ohio. She graduated from the College of Wooster with a B.A. in Studio Art and was a Master of Science candidate in Photography with the S.I. Newhouse School of Public Communications at Syracuse University. What many people don't know is that Annie is a baseball (Cleveland Indians) and college basketball (Syracuse Orange) fanatic. She also loves to travel and explore Central Park with her husband and their two beagles – Lily and James who are named after two Harry Potter characters.

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Creating the measurable difference

Independent since our founding, CoreBrand remains focused on using brand as a business asset to improve corporate value. Our strengths in practical and applicable brand research, strategy, identity, systems and management have helped global companies of all sizes and in all sectors.

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Recent work

Found Animals
Building the brand

From guidelines to go-to-market, this regional nonprofit was looking for strategic branding insight, offering architecture and an identity system to help take the organization from foundation to brick-and-mortar retail.

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