• BrandPower: Understand the value of your brand

    Your brand is one of your most valuable assets, but is it working its hardest? CoreBrand has been studying brands for decades and can quantify and optimize your brand opportunities.

    Learn more about BrandPower.



  • Sounds simple, but branding is all we do.

    Transforming a brand is exciting stuff. But seeing that it’s done right, and all constituents are on board and pulling in the same direction can take some hard work. We’re good with that.

    Learn more about who we are.



  • Cultivating a brand

    After stepping out from under the Sunkist umbrella, Paramount Citrus needed to bring their own brand personality into the light. CoreBrand developed a sweet brand expression that helped North America’s largest citrus grower stand out and flourish.

    Explore our case studies.



  • Balancing heritage with the future

    Understanding historical brand equity was vital to repositioning The Hartford for its bicentennial and beyond. Our research and brand analysis led to a revised brand positioning and evolved identity that ensured future success.

    Explore our case studies.



  • Exploring the potential of brand

    We aren’t just brand strategists by day. We eat, drink, breathe and think branding throughout our daily lives. Read more about our perspective on the power of brand to shape our world.

    Check out our news & views.



Our people
Claire Nelson
Meet Claire

With a passion for great brands and a background in marketing/product development, Claire brings a unique perspective to her Account Director role in CoreBrand's LA office. She enjoys working directly with the client team and CoreBrand's strategy, research and design teams to ensure cohesive, actionable solutions that ultimately deliver to the project's strategic objectives; she has a unique ability to help drive complex projects with vision, commitment and pragmatism.

Before joining CoreBrand, Claire worked on the client-side with a number of consumer-driven organizations – including POM Wonderful, Hunter Douglas, and Delta Creative – successfully managing marketing/product development programs at both the strategic and tactical levels. With an MBA from CSU Long Beach and executive marketing programs at USC, Kellogg and UCLA, Claire's keen on the opportunity to continue to learn and grow, both formally and informally.

Claire loves living in Santa Monica as it affords the opportunity to volunteer at community-based events throughout the year including being a docent at The Annenberg Community Beach House. A Los Angeles native – a true rarity – she enjoys walking the beach early mornings with her dog Meggie, catching great films and theater productions, and traveling both locally and abroad; Italy is a forever favorite as is the California central coast.

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Creating the measurable difference

Independent since our founding, CoreBrand remains focused on using brand as a business asset to improve corporate value. Our strengths in practical and applicable brand research, strategy, identity, systems and management have helped global companies of all sizes and in all sectors.

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Recent work

EPR Properties
Illuminating EPR's future

A classic example of brand strategy and expression supporting business goals, this leading REIT was growing and evolving... and wanted the name and identity to help communicate that evolution to the market.

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