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Your brand is one of your most valuable assets. But can you quantify how hard it's working for your company? Are your competitors engaging the power of their brands more effectively than you are?

From start-ups to Fortune 500 companies, CoreBrand can quantify and optimize your brand opportunities. We use research-driven insights to develop unique brand strategies, expressed through fresh brand identity and communications. And we help ensure employees live your brand through innovative engagement programs.

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CoreBrand featured on GalTime

Ellen Sluder, Director of Business Development, discusses how marketing lessons can apply to Mother's Day and family relationships.

CoreBrand helps launch brand identity for Internet Hall of Fame

CoreBrand, a leading brand strategy and communications firm, recently worked with the Internet Society to develop the visual brand identity for the new Internet Hall of Fame, launched in conjunction with the Internet Society’s 20th anniversary.

CoreBrand quoted on AdAge

Larry Oakner, Managing Director of Strategy, comments on the difficulties of corporate naming and finding unique names.

CoreBrand quoted on Forbes

James Gregory, CEO, is quoted, commenting on Avon's strong brand equity in comparison to their industry.

CoreBrand featured on The Street

Jonathan Paisner, Brand Director, CoreBrand discusses the value of social media's impact on branding.

Five things The Brady Bunch can teach us about branding

Mad Men has brought the inner workings of advertising and marketing back into the news, yet I have found inspiration for brand building elsewhere in the television landscape: The Brady Bunch.

A brand geek’s view of Las Vegas

Recently, I found myself in Las Vegas, a bastion of branding and consumerism. Not how most describe Las Vegas, you say? While many are gambling, laying poolside, going to shows and participating in unnamed debauchery, we brand geeks find Vegas to be a case study in branding do’s and don’ts.

Up, up and away?

There has been heightened talk over the past week about a pending merger between American Airlines (AMR Corp) and US Airways (US Airways Group Inc). Currently, American and US Airways rank as the 3rd and 5th largest airlines in the world, respectively, and a merger between the two would create the largest global airline. On the surface, one would assume that this is surely a win win for both airlines.

Know your audience

I can’t remember the last commercial that I liked as much as Nike’s current “I Would Run to You” spot for its Nike Free line of running shoes. I want to watch it. Again and again. I want to run to you. And not just the thirty-second version. I want all two and a half minutes of you.

Ikea and the quest to simplify your home entertainment

The road to home entertainment nirvana has long been the Bermuda Triangle of the technology world. It is a promise we’ve heard before: the simple, seamless home entertainment experience. Enter Ikea, the world’s largest furniture retailer. Yes, Ikea.