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Brand Respect: Most and least respected corporate brands

Brand Respect: Most and least respected corporate brands
July 2014

Most people think of respect as a binary trait: you have it or you don’t. But that isn’t the case with brands. Brand respect is something that lives in a continuum, and we see this with this year’s lists, which vary quite a bit from last year.

PDF, 390KB, Free

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Most Familiar Brands 2014

CoreBrand Most Familiar Brands 2014
May 2014

The most powerful brands benefit from being both well known and well liked.In this report, we begin to isolate and examine the components that inform the rankings. Specifically, this report focuses on corporate brand Familiarity and the brands that are most successful at staying on audiences’ radars – for better or worse.

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Top 100 Most Powerful Brands 2014

Top 100 Most Powerful Brands 2014
March 2014

Corporate brands are on the road to recovery. In fact, after bottoming out in 2010, the most powerful brands have rebounded to their highest levels in three years.

PDF, 1,280KB, Free

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BrandPower Series: Brand Respect by Sector

BrandPower Series: Brand Respect by Sector
Nov 2013

In this report, we take a by-sector look at the most and least respected corporate brands. Focusing on the consumer staples, energy, finance, healthcare, technology and telecommunications sectors, we examine how brand respect changes by category.

PDF, 182KB, Free

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CoreBrand Favorability Report 2012

BrandPower Series: Brand Respect
Aug 2013

Paying respect to the corporate brand. In this report, we take a closer look at the relationship between Familiarity and Favorability of tracked companies to determine the country's most and least respected corporate brands.

PDF, 217KB, Free

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CoreBrand Favorability Report 2012

BrandPower Series: Favorability Report
May 2013

A shake-up ahead? We take a closer look at the underlying causes of the drag on Favorability for the Top 100. We uncover a startling trend in the perceptions of management that positions Tier 2 brands to take over the elite ranks.

PDF, 425KB, Free

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CoreBrand BrandPower Top 100 Rankings

Top 100 BrandPower Rankings Report
March 2013

After a 5-year decline, the corporate brand is poised for a recovery. Adjusting marketing messages and managing the brand experience to rebuild trust will be critical moving forward.

PDF, 348KB, Free

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