Your brand is one of your most valuable assets. But can you quantify how hard it's working for your company? Are your competitors engaging the power of their brands more effectively than you are?
From start-ups to Fortune 500 companies, CoreBrand can quantify and optimize your brand opportunities. We use research-driven insights to develop unique brand strategies, expressed through fresh brand identity and communications. And we help ensure employees live your brand through innovative engagement programs.
Join Russ Napolitano, Chief Operating Officer, CoreBrand, at the Structural Packaging Summit on Wednesday morning, March 1, 2012 to understand the inherent value in leveraging all components of your marketing mix so your brand is poised to win the war.
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James Gregory comments on the reputation and financial recovery for the Mead Johnson Nutrition Company after the bacterial scare with the product, Enfamil Lipil baby formula.
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CoreBrand's "Brand Power Ranking" first to be independently validated by the Marketing Accountability Standards Board.
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Two days before the Wall Street Journal reported Kodak will file for bankruptcy, James R. Gregory, CEO of branding and market research firm CoreBrand, predicted that Kodak would "disappear" as a brand in 2012.
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CoreBrand, a leading brand strategy and communications firm, and creator of the Corporate Branding Index®, which provides continuous benchmarking data, insights and corporate brand valuation for over 800 companies, across 49 industries, today released its 2012 brand valuation and management predictions. These predications are presented by CoreBrand’s Chief Executive Officer James R. Gregory.
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Branding has the power to change organizations. Great brands offer a blueprint, a beacon, a horizon for goals, behaviors and attitudes. Great brands unite organizations and drive a passion for success. We say all of this as brand consultants. Making this happen is something that never ceases to be an exciting and rewarding experience.
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In a time when brands manage their employees to build positive engagements with their customers, it’s amazing how far simple recognition for their efforts can go...
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DC Comics has announced a new identity and logo architecture that looks to be rolling out in spring. The teaser images being posted all over the Internet show potential. Will DC’s new positioning measure up to their new image? I certainly hope so.
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How will the recent Costa Concordia cruise ship disaster off the coast of Italy impact Carnival Corporation's corporate brand?
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Certain social issues polarize companies. The Stop Online Piracy Act (SOPA) has caused an online blackout of several protesting websites, self-censoring their logos, homepages, and offerings. Is it an effective stance for companies to take on the issue? Yes.
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