31 January 2012

Join Russ Napolitano, Chief Operating Officer, CoreBrand, at the Structural Packaging Summit on Wednesday morning, March 1, 2012 to understand the inherent value in leveraging all components of your marketing mix so your brand is poised to win the war.

17 January 2012

James Gregory comments on the reputation and financial recovery for the Mead Johnson Nutrition Company after the bacterial scare with the product, Enfamil Lipil baby formula.

11 January 2012

CoreBrand's "Brand Power Ranking" first to be independently validated by the Marketing Accountability Standards Board.

05 January 2012

Two days before the Wall Street Journal reported Kodak will file for bankruptcy, James R. Gregory, CEO of branding and market research firm CoreBrand, predicted that Kodak would "disappear" as a brand in 2012.

03 January 2012

CoreBrand, a leading brand strategy and communications firm, and creator of the Corporate Branding Index®, which provides continuous benchmarking data, insights and corporate brand valuation for over 800 companies, across 49 industries, today released its 2012 brand valuation and management predictions. These predications are presented by CoreBrand’s Chief Executive Officer James R. Gregory.

21 December 2011

In the December issue of Admap magazine, James Gregory, CEO, CoreBrand, discusses corporate brand value and gives ten reasons why brand valuation matters.

17 October 2011

CoreBrand data is used in the Hudson Institute’s report on better-for-you food and beverage products. (Video)

20 September 2011

James Gregory, CEO, CoreBrand comments on concept of advertising on sports jerseys and the potential branding conflicts such a tactic could create.

22 August 2011

James Gregory, CEO, CoreBrand is featured in the Wall Street Journal's CFO Journal. He explains the financial value that is inherent in corporate brands. Value that can be quantified, tracked and leveraged if properly managed.

25 July 2011

James Gregory, CEO, CoreBrand comments on Riddell's brand reputation in light of the current suit against them.

11 July 2011

James Gregory, CEO, CoreBrand comments on the impact the upcoming release of internet domain name suffixes will have on corporate brands.

06 July 2011

James Gregory details ten reasons why board members should believe brand valuation is important.

24 June 2011

Lou Rubin, CMO, CoreBrand comments on Fortune Brand's branding efforts during their corporate brand shift from American Brands and the impact it had on stock performance.

23 June 2011

Jonathan Paisner, Brand Director, explains important steps to utilize when initiating a re-branding strategy.

14 June 2011

James Gregory, CEO, CoreBrand comments on IBM's branding strategy.

16 May 2011

James Gregory, CEO, CoreBrand, explains P&Gs position in terms of product brand strength verses corporate brand strength and suggests how they could better leverage their corporate brand to increase their brand equity.

19 April 2011

James Gregory, CEO, CoreBrand and Betsy Gelb, Professor, University of Houston, talk about the significance of brand value and how intangible assets can be valued on a balance sheet.

15 April 2011

James Gregory, CEO, CoreBrand explains the value of corporate brand as an intangible asset and how to leverage a company's brand power.

14 April 2011

James Gregory, CEO, CoreBrand explains the importance of corporate brands and how they can impact stock performance.

06 April 2011

James Gregory, CEO, CoreBrand comments on the NYSE / Deutsche Börse combination and potential naming solutions.