News

Join Russ Napolitano, Chief Operating Officer, CoreBrand, at the Structural Packaging Summit on Wednesday morning, March 1, 2012 to understand the inherent value in leveraging all components of your marketing mix so your brand is poised to win the war.

James Gregory comments on the reputation and financial recovery for the Mead Johnson Nutrition Company after the bacterial scare with the product, Enfamil Lipil baby formula.

CoreBrand's "Brand Power Ranking" first to be independently validated by the Marketing Accountability Standards Board.

Two days before the Wall Street Journal reported Kodak will file for bankruptcy, James R. Gregory, CEO of branding and market research firm CoreBrand, predicted that Kodak would "disappear" as a brand in 2012.

CoreBrand, a leading brand strategy and communications firm, and creator of the Corporate Branding Index®, which provides continuous benchmarking data, insights and corporate brand valuation for over 800 companies, across 49 industries, today released its 2012 brand valuation and management predictions. These predications are presented by CoreBrand’s Chief Executive Officer James R. Gregory.

In the December issue of Admap magazine, James Gregory, CEO, CoreBrand, discusses corporate brand value and gives ten reasons why brand valuation matters.

CoreBrand data is used in the Hudson Institute’s report on better-for-you food and beverage products. (Video)

James Gregory, CEO, CoreBrand comments on concept of advertising on sports jerseys and the potential branding conflicts such a tactic could create.

James Gregory, CEO, CoreBrand is featured in the Wall Street Journal's CFO Journal. He explains the financial value that is inherent in corporate brands. Value that can be quantified, tracked and leveraged if properly managed.

James Gregory, CEO, CoreBrand comments on Riddell's brand reputation in light of the current suit against them.

James Gregory, CEO, CoreBrand comments on the impact the upcoming release of internet domain name suffixes will have on corporate brands.

James Gregory details ten reasons why board members should believe brand valuation is important.

Lou Rubin, CMO, CoreBrand comments on Fortune Brand's branding efforts during their corporate brand shift from American Brands and the impact it had on stock performance.

Jonathan Paisner, Brand Director, explains important steps to utilize when initiating a re-branding strategy.

James Gregory, CEO, CoreBrand comments on IBM's branding strategy.

James Gregory, CEO, CoreBrand, explains P&Gs position in terms of product brand strength verses corporate brand strength and suggests how they could better leverage their corporate brand to increase their brand equity.

James Gregory, CEO, CoreBrand and Betsy Gelb, Professor, University of Houston, talk about the significance of brand value and how intangible assets can be valued on a balance sheet.

James Gregory, CEO, CoreBrand explains the value of corporate brand as an intangible asset and how to leverage a company's brand power.

James Gregory, CEO, CoreBrand explains the importance of corporate brands and how they can impact stock performance.

James Gregory, CEO, CoreBrand comments on the NYSE / Deutsche Börse combination and potential naming solutions.

Informal Poll
If Foster’s is brewed in Fort Worth, isn’t it really Texan for beer, mate?