31 August 2010

Karl Barnhart, President, CoreBrand is featured in Newsday, quoted in an article detailing the challenges of branding in an economic downturn.

Branding in a downturn can be difficult
(Newsday registration required)

19 August 2010

James Gregory, CEO, CoreBrand was featured on Branding Strategy Insider, commenting HP's brand, and Mark Hurd's time as CEO.

Read more...

19 August 2010

OppenheimerFund's new website promoting their Private College 529 Plan has gone live, with CoreBrand’s help.

Read more...

06 August 2010

Larry Oakner, Managing Director, Strategy is interviewed on WNYC's Fishko Files about the 1950s Piels Campaign.

The full radio segment can be heard over at WNYC's website.

20 July 2010

In UTalk Marketing, James Gregory, CEO, CoreBrand talks about BPs brand crisis, and other brand crises in history.

Read more...

16 July 2010

Karl Barnhart, President, CoreBrand is speaking at Ticket Summit's 2010 summer conference in Las Vegas Nevada, July 14-16.

Read more...

08 July 2010

James Gregory, CEO, CoreBrand was featured on 60 Second Marketer in an article about the value of a corporate brand and who is responsible for generating that value.

Read more...

22 June 2010

James Gregory, CEO, CoreBrand co-authors an article with Bob Liodice, President-CEO, ANA, and Jez Frampton, Global Chief Executive, Interbrand, on why marketers should put branding on the balance sheet.

Read more...

15 June 2010

James Gregory, CEO, CoreBrand comments on the process of repurposing orphaned brand names and the advantages of doing so.

Read more...

15 June 2010

Karl Barnhart, President, CoreBrand will be a speaker at Ticket Summit's 2010 summer conference in Las Vegas Nevada, this coming July 14-16.

Read more...