James Gregory, CEO, CoreBrand discusses the importance of focused messaging and well managed corporate communications.
In IA (Independent Agent) Magazine, Larry Oakner and Matt Eaton discuss how good branding is good for business, whether a national, regional or independent agency.
CoreBrand CEO Jim Gregory and Managing Director Larry Oakner lead a discussion on the Trust Across America radio program about how trust is at the core of branding. Guests include Nancy Benben from New Alliance Bank, Fran Barfoot from Chubb Insurance, Toby Hoden from ING Investment Management and Angela Stark from Cisco Systems. Audio (58 minutes, 56 seconds)
The CoreBrand Top 100 BrandPower Rankings resulted in a variety of media coverage. Following is a list articles reporting on the rankings and insights from within the report.
James Gregory, CEO, CoreBrand explains Dell's brand progression over the past decade and how their recent move to go private is a good decision.
It is no secret that competition among the consumer tech industry has never been greater as companies such as Apple, Google, Amazon, and Samsung battle it out (literally) in an ongoing technology turf war. The rise of mobile computing has only built upon the existing tension, and as of now, we see no signs that this trend will be slowing anytime soon.
James Gregory, CEO, is interviewed by Barbara Kimmel from Trust Across America.
James Gregory, CEO, discusses Smith & Wesson's previous efforts to address gun regulation and firearm safety, and the corresponding consumer and peer backlash against the iconic brand.
CoreBrand's article "Brand valuation: Aligning marketing and finance with generally accepted standards" was published in Corporate Finance Review.
James Gregory, CEO, discusses ten companies that should put in some extra effort this year to strengthening their brands.
CoreBrand is the first corporate branding firm to become a member of the Alliance of Trustworthy Business Experts founded by Trust Across America.
Jonathan Paisner, Brand Director, discusses EPR's new brand launch and the efforts of both parties to bring it to fruition
James Gregory, CEO, discusses the importance of building brand trustpoints across multiple audiences.
Andrew Bogucki, Executive Creative Director, talks about the importance of corporate brand naming. He specifies five tips to keep in mind while going through the naming process.
CoreBrand has acquired 11 new business victories and a 42 percent expansion of contracts with current clients.
On CCTV America, CoreBrand CEO Jim Gregory discusses the New York court ruling on Yves Saint Laurent's possible infringement of Christian Louboutin's trademark red-soled shoes. (video, 2 minutes 16 seconds)
At Human Resource Executive Online, Larry Oakner explains that employees are more likely to be engaged with their company and more productive at work when they understand their brand better.
Shootonline.com covers the release of CoreBrand and the ANA's brief "Brand Revenue: Measuring the Brand's Ability to Impact Revenue", which looks at how successful branding strategies can impact a company's overall market share and revenue.
BtoB covers the release of CoreBrand and the ANA's brief "Brand Revenue: Measuring the Brand's Ability to Impact Revenue", which looks at how successful branding strategies can impact a company's overall market share and revenue.