CoreBrand CEO Jim Gregory and Managing Director Larry Oakner lead a discussion on the Trust Across America radio program about how trust is at the core of branding. Guests include Nancy Benben from New Alliance Bank, Fran Barfoot from Chubb Insurance, Toby Hoden from ING Investment Management and Angela Stark from Cisco Systems. Audio (58 minutes, 56 seconds)
At the 2012 Cable Communications Institute, James Gregory, CEO, CoreBrand, discusses why 90% of marketing budgets are either underfunded or overfunded due to accounting standards that have not kept up the the changing nature of a company's assets. Video (3 minutes 10 seconds)
Timothy Robinson, Managing Director, CoreBrand, will address "Winning the brand wars: How the value of your corporation contributes to success" at the HBA Global Expo, June 19–21, 2012, New York, NY.
Jim Gregory, CEO, CoreBrand, will address "The Value of Brand Alignment in the Age of Transparency" at the Sustainable Brands Conference, June 4–7, 2012, San Diego, CA.
James Gregory, CEO, CoreBrand is interviewed by the Financial Management Network to discuss valuating intangible assets and the impact of marketing on the corporate brand. Video (25 minutes 44 seconds)
Join Russ Napolitano, Chief Operating Officer, CoreBrand, at the Structural Packaging Summit on Wednesday morning, March 1, 2012 to understand the inherent value in leveraging all components of your marketing mix so your brand is poised to win the war.
Jim Gregory, CEO, CoreBrand, discusses how current accounting standards don’t recognize how intangible assets are key drivers for increasing corporate value. Financial Community Society, April 5, 2011. Audio (48 minutes 36 seconds)
In a video interview with Bulletproof Blog, Jim Gregory, CEO, CoreBrand, discusses the ways in which strong brands are created, maintained and protected. Video (4 minutes 23 seconds)
James Gregory, CEO, CoreBrand, talks at the ANA Financial Management Conference on a panel discussion about “Brand on the balance sheet”. Video (10 minutes 58 seconds)
Karl Barnhart, Managing Director, CoreBrand, discusses brand building at Ticket Summit 2010. Video (1 minute 39 seconds)
James Gregory, CEO, CoreBrand speaks to the Houston Ad Agency on the value of corporate branding in tough economic times. Video (45 minutes 9 seconds)
James Gregory, CEO, CoreBrand talks on the Greenwich Entrepreneurs Radio Show about the history of CoreBrand and the value of corporate branding. Audio (26 minutes 49 seconds)
James Gregory, CEO, CoreBrand, talks at the ANA Financial Management Conference about the current economic crisis, and how it is not a brand crisis. Audio (41 minutes 44 seconds)
James Gregory, CEO, CoreBrand, shares his opinions and thoughts with the Corporate Financial Group on effective marketing techniques during this financial crisis and banking freeze. Audio (53 minutes 20 seconds)
James Gregory, CEO, CoreBrand, addresses how corporate branding creates real value at MUFSO (Multi-Unit Foodservice Operators Conference) 2007, focusing on the restaurant industry. Audio (59 minutes 34 seconds)
The right experience strategy keeps customers coming back, builds your brand image from "word of mouth" to strategic positioning, and captures ROI in the form of increased revenues and brand equity. By measuring and managing customer interactions across distribution channels, your company will be prepared to realize improved revenue and, ultimately, stock performance.
In this presentation to the Conference Board, you will hear CoreBrand's Customer Experience Measurement portal and learn how customer loyalty drives brand equity using the Corporate Branding Index, a proprietary measuring and modeling system. Audio (42 minutes 48 seconds)
How do you improve the ROI of your marketing campaigns? By accounting for both sides of the “value equation!” Most marketing activities focus on building revenue, but there is a great value in understanding how corporate reputation creates value for the whole company. In this session from the Liquid Brand Summit, Mr. Gregory will present his proprietary measuring and modeling system known as the “Corporate Branding Index” to identify how corporate branding can create value for products while also creating value for the whole company. He will provide a specific company case study and identify “best practices” to show the substantial value generated from these innovative techniques. Audio (51 minutes 6 seconds)