Timothy Robinson, Managing Director, CoreBrand, will address "Winning the brand wars: How the value of your corporation contributes to success" at the HBA Global Expo, June 19–21, 2012, New York, NY.
Many companies understand marketing and the role that marketing plays in building and increasing brand awareness and fighting the war amongst competition. What many marketers don't realize is how the overall brand value really contributes to brand success. The favorability and familiarity of your brand can help increase consumer perception, shareholder interest, employee engagement and overall desire — attributes that can help you win the war in a very competitive marketplace. Proven quantitative research methodology identifies those strategic internal and external branding initiatives that contribute to a brand's success or downfall.
About the HBA Global Expo
HBA Global Expo provides the top personal care and beauty manufacturers with the entire spectrum of new ingredients, solutions, supplier resources as well as world-class education to help bring new products and innovate concepts to market.
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