Better-for-you foods

17 October 2011

The Hudson Institute released a report examining the efforts of the food and beverage industry to sell better-for-you products and the impact those efforts have had on major consumer packaged goods companies’ bottom lines.

In the video release Hank Cardello, Senior Fellow and Director, Hudson Institute discusses the benefits of selling better-for-you foods. He uses CoreBrand’s data to illustrate his point, that selling better-for you foods positively impacts the company’s brand and in turn bottom line. (Video: 1 hour 29 minutes)