CoreBrand created a brand platform, identity system, and tagline to help Klipmart more boldly communicate what they do and how they do it.

Situation

Klipmart Corporation is a pioneer in online video delivery and management. Sitting between online advertisers, their agencies, online publishers and consumers, Klipmart is among the market leaders as both a creative and technical resource for putting video ads online. Increased competition from small and established players alike has created a need for Klipmart to be more definitive and aggressive with its brand positioning.

Solution

CoreBrand developed an identity program, communications platform and tagline to help Klipmart better leverage and articulate their position on the leading edge of this growing industry.

“Where video works. And plays,” captures their strength in both performance and delivery while suggesting the creative spirit that runs throughout this exciting young company. On the identity side, the new mark suggests the evolution of online video they have helped to spark while evoking the seamless user experience they promise to their customers. Across a range of media, the primary colors of video and the iconic retro-screen become unique and compelling elements that help to communicate online video as a natural and comfortable evolution of television.