Our work with MasterCard Worldwide spans strategy to execution. Over the years, we have helped refine the organization’s brand architecture, brand important products such as MasterCard® PayPass™ and develop innovative brand management tools to give employees, members and merchants global access to one of the organization’s most valuable assets—its brand.

Situation

MasterCard asked CoreBrand to enhance the content and usability of their existing Brand Center so that users can quickly and easily find and download brand-related information — including logo artwork, guidelines, templates and FAQs. The Web-based Brand Center had to be functional and practical for users of all technical levels, and serve as a one-stop shop for different user groups: employees, merchants and vendors. Updates would have to be fast and easy to ensure accurate information is always readily available.

Solution

Before beginning any development work, we collaborated with the client to spell out clear goals and objectives for the Web site. This enabled us to better organize content and determine site functionality, architecture and navigation. We simplified and rewrote online (and offline) guidelines and redesigned screens to improve information clarity and ease-of-use. Downloader tools were designed to incorporate both “expert” and “guided” functionality, giving first-time users more guidance and instruction.

The comprehensive, fully-functional online management tool was launched with great success worldwide, demonstrating the importance of the MasterCard family of brands through consistent use and application. Day-to-day requests for logo artwork, general brand questions and information, etc., has dramatically decreased, allowing the Global Brand Management team to concentrate on other areas of the business. This program has prompted MasterCard Japan, MasterCard Germany and MasterCard Portugal to develop regional Brand Centers in their local language.