Expressions built on strategy

Too often — although no company will readily admit it — the design and execution of brand material fails to live up to the strategy that gave it birth.

At CoreBrand, we know that when it comes to your brand, it is crucial that form and function work together. And they can—beautifully. Our creative design solutions are as strategically driven as our research.

CoreBrand offers a full range of brand identity capabilities to create consistent communications including:

Naming

At CoreBrand, we know that great global names don’t materialize out of thin air. Successful naming marries the art of brainstorming and the science of trademark registration. All our name candidates are based on extensive research and sound strategy. And they are validated through target-market feedback via a proprietary tool called Validiction® Name Research.

Brand identity

A brand’s visual identity must be more than a trendy graphic. It should be an expression of the brand’s positioning and personality. It has to be appropriate for the entire organization. And it must be able to survive acquisitions, divestitures and the kind of morphing companies do routinely today.

CoreBrand can help ensure that wherever your company’s image appears — from stationery and collateral to web sites and signs — it works hard to support your comprehensive brand strategy and build brand equity.

From your selection of colors and typography to the development of communications systems and graphic guidelines, CoreBrand knows that just looking good is never good enough. What’s important is that each communication element expresses the brand and business strategy.

Marketing communications

Whether you’re continuing a strategic branding relationship with us, or choosing us for a new communications assignment, we have the creative experience and brand knowledge to help you achieve your tactical marketing objectives with true strategically-driven design.

Working with our marketing communications team insures that design, copy and production will always be aligned with your brand standards across the best mix of communication vehicles for your internal and external audiences.

Strategy-driven design is what differentiates CoreBrand’s marketing communications from traditional design firms, Internal corporate design groups and other branding consultants. We combine our brand-savvy strategic thinking with proven creative expertise to deliver smart, effective solutions.

Interactive experience

A company’s external web site — and employee intranet — are critical elements that communicate their brand. The ease of navigation, the hierarchy of information, and the “stickiness” of the site determine how external and internal audiences experience the brand.

CoreBrand has proven expertise in developing both Internet and intranet sites that capture the brand personality through design, functionality, imagery and language.