Written by Jonathan Paisner | 30 January 2012

Branding has the power to change organizations. Great brands offer a blueprint, a beacon, a horizon for goals, behaviors and attitudes. Great brands unite organizations and drive a passion for success. We say all of this as brand consultants. Making this happen is something that never ceases to be an exciting and rewarding experience.

Written by Larry Oakner | 23 January 2012

In a time when brands manage their employees to build positive engagements with their customers, it’s amazing how far simple recognition for their efforts can go...

Written by Charles Muir | 23 January 2012

DC Comics has announced a new identity and logo architecture that looks to be rolling out in spring. The teaser images being posted all over the Internet show potential. Will DC’s new positioning measure up to their new image? I certainly hope so.

Written by Becky Gregory | 20 January 2012

How will the recent Costa Concordia cruise ship disaster off the coast of Italy impact Carnival Corporation's corporate brand?

Written by Charles Muir | 18 January 2012

Certain social issues polarize companies. The Stop Online Piracy Act (SOPA) has caused an online blackout of several protesting websites, self-censoring their logos, homepages, and offerings. Is it an effective stance for companies to take on the issue? Yes.

Written by Jill Akman | 13 January 2012

As evidenced by world famous brands or kids names, brands and names become the logical extension of strategic thinking. A CEO’s vision for the company, its products and its services will color his/her choices for a company name and how that brand best reflects that vision. What you are really trying to do is tell the world how to experience you and how to think about you.

Written by Larry Oakner | 10 January 2012

Do customers make a brand good or does a good brand make for good customers? One brand that has been gaining more visibility as it grows financially and geographically is Trader Joe’s. And it’s starting to show up as one of those beloved brands.

Written by Jonathan Paisner | 03 January 2012

Louis C.K. is a painfully funny and insightful comedian. He is also a single individual making direct connections across a distributed fan base in a way that is perfectly aligned with who he is and what he is all about.

Written by Andrew Maia | 12 December 2011

With Black Friday and Cyber Monday, some retailers are being pushed to the limits as they try to meet overwhelming customer demand while still delivering on their brand promise.

Written by James Gregory | 08 December 2011

Is borrowing the familiarity and favorability from a trusted company, in an entirely different industry, a good corporate branding strategy?

Written by Russ Napolitano | 02 December 2011

Coke’s holiday ads tend to break out of the holiday clutter in a very refreshing way. But has Coca-Cola stretched this a little too far when trying to stay true to the overall theme of this year’s holiday promotion?

Written by Jill Akman | 30 November 2011

I often wonder what our Brand Power Rankings would look like if we were measuring celebrities and their personalities.

Written by Larry Oakner | 23 November 2011

Two researchers at the University of Oxford found in a behavioral study that consumers, when properly rewarded, often make better decisions when they have less concrete information.

Written by James Gregory | 21 November 2011

As crazy as it sounds, the Columbia University Marching Band was banned from the final football game of the season for taunting its team.

Written by James Gregory | 11 November 2011

Deception and cover up as a brand management strategy isn’t recommended for the long-term health of a corporation’s reputation.

Written by James Gregory | 09 November 2011

A good reputation must never be taken for granted. Periodic self-examination and independent third party research among key constituencies are ways to make sure that unseen problems are exposed, evaluated, and acted upon.

Written by Kristin Dafoe | 25 October 2011

Recently, The Gap announced that it would be closing 21% of its stores in the United States by 2013. What has happened to this corporation that once set the standard of aspiration for other retailers?

Written by Kristin Dafoe | 21 October 2011

Communication is the key to a healthy relationship. While most apply this to their personal lives, it is equally applicable to brands and their clients.

Written by Neil Wieloch | 21 October 2011

The punishment against Walmart for mislabeling organic pork in China highlights the unintended consequences of being an iconic brand.

Written by Jonathan Paisner | 07 October 2011

The debit card as a substitute for cash movement is about to hit bump in the road. The biggest banks in the nation will soon begin to charge a monthly fee to folks who shop via debit card.