Effective brand development begins with an honest understanding of how your brand is perceived (both generally and within key audiences) and how it performs in a competitive context. Knowing how these views align with the company’s goals, culture and communications is critical to building the optimal brand strategy. The ongoing measurement and tracking of progress as initiatives are implemented is critical to maintaining success.

CoreBrand is a pioneer in corporate brand research, assessment and valuation. Our brand recommendations come from a deep-rooted belief that a brand is an organizational asset that can be measured and consciously influenced. Our research programs are inextricably linked with our strategic outlook, and we are skilled at translating between the two disciplines to ensure optimal decision-making.

Whether utilizing data from our Corporate Branding Index® database or fielding custom research, every Intelligence project begins with a thorough review of your objectives, ensuring we build the right program to meet your needs. From attribute-based measures of brand equity to unique analysis of brand value, we can provide the insight you need to make data-driven decisions about your brand.

Our global qualitative and quantitative research capabilities include:

• Market research
  Reputation, perceptions, attributes, gap analysis, perceptual mapping and audience segmentation
• Brand engagement
  Customer, employee and stakeholder satisfaction
• Brand validation
  Evaluation and assessment of preferences, believability, relevance and semiotics
• Brand valuation
  Brand equity evaluation, market share analysis, media mix modeling, and understanding the brand’s influence on market cap and revenue.
• Brand projection
  Forecasting, long and short-term budgeting, time value of money
• Brand tracking
  Benchmarking and ongoing scorecard updates

Measurement and metrics add science to the art of creative brand building. CoreBrand can show you how hard your brand is working for your company and how to make the most of it.

For more information on CoreBrand’s proprietary database of over 20 years of brand image and financial performance data, please visit the BrandPower section.