The work that happens after a brand has been established is as important as the planning that went into creating it. Supporting your brand must be viewed as a continuous long-term business practice, not a short-term tactic. CoreBrand helps develop the leadership support, infrastructure, processes and tools to align the organization with the brand.
Our work elevates brand management from a functional level to a core focus, helping integrate the brand into employee behavior, and ultimately into customer experiences. From leadership coaching and employee workshops, to internal based resources to manage the brand, we provide what you need to build brand strength year after year.
A well-defined brand achieves its full potential when carefully managed, driven consistently through business processes, corporate culture and communications.
Our brand management services include:
- Brand launch
- Brand training and workshops
- Employee engagement
- Internal communications
- Brand guidelines
- Online brand resource center (ideal for clients with multiple locations or multiple marketing partners)
- Brand tracking
Branding on the inside is good for business on the outside. Your brand is fundamentally shaped by the actions and behavior of your employees. We can help inform and inspire your employees and arm them with the needed tools to deliver a clear, consistent and compelling face to the market.