An understanding of who you are and what you stand for is essential for success. A powerful brand builds the awareness and favorability needed to drive growth at the same time as it streamlines operational and communication processes. Brand expression and management are only as strong as the strategy allows. CoreBrand works with clients to create and implement brand strategies that support business goals, provide clear direction for the future and ensure organizational vitality.
Your brand strategy defines what you do, how it’s done, why it matters and how it differs. We help identify the brand opportunity “sweet spot” where relevance, differentiation and credibility come together to ensure a single theme — your brand promise — motivates and inspires all of your audiences, internal and external.
Once properly formulated, the brand strategy becomes the foundation and framework from which all brand communications are built clearly, concisely and consistently.
Our strategic capabilities include:
- Brand platform development
Brand promise, personality attributes, positioning/value proposition and key messages
- Message mapping by audience
- Brand architecture
- Licensing strategies
- Ingredient brand strategies
- Corporate and product brand naming
- Tagline development
When all elements of your business processes, culture and communications are aligned around a unified voice you can more effectively influence your reputation, increase your company’s reach, improve your brand’s power and ultimately improve financial performance.