CoreBrand specializes in helping organizations understand, define, express and leverage their brands for measurable results. We are fueled by fact-based branding and driven by a curiosity to understand how brand can help clients achieve their goals.
It sounds simple, but branding is all we do. Our strengths in practical and applicable brand research, valuation, strategy, identity systems and management add value to all projects.
Independent since our founding 40 years ago, CoreBrand remains focused on using brand as a business asset to improve corporate value. We’re the only firm we know that correlates the corporate brand with business performance and has the historical BrandPower data to support our findings.
With offices in New York and Los Angeles, CoreBrand is managed by founder James R. Gregory, one of the industry’s leading advocates of corporate branding.
To read more about our branding expertise, please explore our case studies.